Below is an outline of an online digital marketing course content. This content is a general guideline and can be adapted and expanded based on the specific needs of the course and the level of expertise of the learners. Learn Advanced Digital Marketing with DKI and DSA Ads only in 21999/– now. Call us now by clicking on the Contact Us page.

Module 1: Introduction to Digital Marketing

• Understanding digital marketing and its importance
• Evolution of digital marketing
• Digital marketing vs. traditional marketing
• Key concepts and terminology

Module 2: Website Planning and Development

• Importance of a website in digital marketing
• Domain registration and hosting
• Website design principles and best practices
• User experience (UX) and user interface (UI)
• Mobile responsiveness and optimization
• Introduction to Content Management Systems (CMS) like WordPress

Module 3: Search Engine Optimization (SEO)

Understanding search engines and how they work

• On-page SEO: Keyword research, Density and Proximity, meta tags and Description, headings, content and image optimization
• Off-page SEO: Link building, backlinks, and domain authority, DA/PA Checking
• Technical SEO: Website speed, site structure, and crawlability, Mobile Friendly, Security
• Local SEO and Google My Business Page Optimization

Module 4: Content Marketing

• Importance of quality content writing in the digital landscape
• Creating a content writing strategy
• Types of content: blog posts, articles, infographics, videos, etc.
• Content promotion and distribution
• Content analytics and measuring success

Module 5: Social Media Marketing

• Overview of major social media platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr, etc.)
• Creating a social media strategy
• Social media advertising and sponsored posts, Event Creating
• Building and engaging with an online community
• Social media analytics and performance tracking

Module 6: Email Marketing

• Building an email marketing list
• Creating effective email campaigns
• Email marketing tools and platforms
• Personalization and segmentation
• Analyzing email marketing performance

Module 7: Pay-Per-Click (PPC) Advertising

• Introduction to PPC Advertising and Google Ads
• Creating PPC campaigns and ad groups
• Keyword research and selection
• Ad copywriting and A/B testing
• Bid strategies and budget management

Module 8: Display and Banner Advertising

• Understanding display advertising and its formats
• Display advertising platforms (Google Display Network, etc.)
• Targeting options for display ads
• Designing effective banner ads
• Display ad performance tracking and optimization

Module 9: Video Marketing

• The rise of video content in digital marketing
• Creating engaging video content
• Video SEO and optimizing for platforms like YouTube
• Video advertising and sponsored content
• Analyzing video marketing metrics

Module 10: Analytics and Data-driven Marketing

• Introduction to marketing analytics
• Setting up Google Analytics and understanding key metrics
• Data analysis for decision-making
• A/B testing and conversion rate optimization (CRO)
• Customer journey and attribution modeling

Module 11: Mobile Marketing

• Mobile marketing trends and opportunities
• Mobile app marketing and optimization
• SMS marketing and push notifications
• Mobile advertising and location-based marketing
• Mobile analytics and tracking

Module 12: Digital Marketing Strategy and Planning

• Developing a comprehensive digital marketing strategy
• Integrating various digital marketing channels
• Budget allocation and resource planning
• Measuring ROI and KPIs for digital campaigns
• Case studies and real-world examples

Module 13: Legal and Ethical Considerations

• Privacy and data protection laws (e.g., GDPR)
• Ethical practices in digital marketing
• Dealing with online reviews and reputation management
• Handling customer data responsibly

Module 14: Emerging Trends in Digital Marketing

• Artificial Intelligence (AI) and machine learning in marketing
• Voice search and voice-activated devices
• Augmented Reality (AR) and Virtual Reality (VR) marketing
• Influencer marketing and social media trends
• Future outlook and staying ahead in the digital marketing landscape

Module 15: Final Project and Certification

• Capstone project applying concepts learned throughout the course
• Presentations and feedback sessions
• Issuance of course completion certificates

Remember that this is just a general outline, and the content and depth of each module can be adjusted to suit the course’s duration, audience level, and objectives. Additionally, including practical exercises, case studies, and hands-on projects will enhance the learning experience. We provide 100% Job Assistance after completion of Course.